Trips, in fact, are part of the so-called experiential purchases and offer greater satisfaction and happiness for three important reasons :
1) they are able to improve social relations more easily and effectively than simple material goods ;
2) they constitute the largest part of the identity of a person;
3) they have fewer social comparisons than material goods.
As Dr. Thomas Gilovich, professor of psychology at Cornell University, explains “We buy objects to be happy. We reach our goal, but for a short time. New things are exciting only at first, but then we get used to them”.
How to extend the feeling of happiness, then? The true and lasting satisfaction comes from experiential purchases, such as a trip, for example, that can be done alone or together with friends.
According to the study, a journey represents a new chapter in our life, it not only gratifies us and allows us to discover new worlds, but it helps forming part of our identity, leaving an indelible marker on our lives, making us happy in a long term.
The key to happiness is connected to travel and money spent for vacation is the best one.